The Prosecutors by Gary Delsohn Essay Example for Free

The Prosecutors by Gary Delsohn Essay The Prosecutors by Gary Delsohn, depicts American justice at its best and worst, It reveals the secrets of the current legal system with information that are more awful and realistic than any small screen show or any thriller. The Prosecutors gives an insight into the real-life lawful dramas that are seen daily in our courtrooms. It informs, alerts, amuses, and even makes us angry at times about the miscarriages of justice, but eventually shows in harsh detail the particulars that go into the working of our legal system. Gary Delsohn, was for the first time allowed access to spend a year in a metropolitan prosecutors office. The author presents a fascinating; secret look at how Americas more overstrained legal system really operates. Perceived by John OMara, a hard-hitting, cynical homicide chief, and Jan Scully, a proficient District Attorney, The Prosecutors’, illustrates these committed civic servants at work. The cases that these two people come across in this one-year are unforgettable, a simple robbery that goes bad breaks down a family forever, an acclaimed doctor is charged for the murder of his own daughter. A twenty-five-year-old bitter case blows up and brings terrible pressure and inquiry to the D.A.s office, which involves Patty Hearst and the SLA (Symbionese Liberation Army). A top-ranking state prosecutor’s son faces a possible death sentence for abduct, rape, and slaughter.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The most intriguing cases of all these were definitely the 1975 robbery and murder case at the Sacramento-area bank. It’s this SLA bank robbery case that clearly stands out in â€Å"The Prosecutors,† and understandably so. For almost twenty-five years, the family of the victim, a 42-year-old mother of four children, who was fired at and killed during the robbery, had tried hard to bring the killers to justice, the family members had always suspected the killers to be associates of some puzzled terrorists who abducted the newspaper heiress Patty Hearst in 1974. But Myrna Opsahl’s family members never got any respite from the case, because the office of the district attorney couldn’t get adequate proof to try the case, even after Hearst’s 1982 journal revealed, what had actually taken place at the Crocker National Bank in April 1975.   Ã¢â‚¬Å"For the Sacramento County Sheriff’s Department and the Sacramento district attorney’s office, the Carmichael bank robbery is one of those hideous failures that just won’t seem to go away,† (Gary Delsohn).   Ã‚  Ã‚  Ã‚   For John O’Mara, the homicide chief in the district attorney’s office, the case is terrifying, with no proper proof and unsatisfied family members of the victim, particularly one of Myrna Opshal’s sons, Jon Opsahl.   He wouldn’t let the case pass on and frequently disapprove of the Sacramento prosecutors for messing up the case. O’Mara is one of the important and most vibrant character in the book, although in the beginning the book port ray’s him as a picture of a graying prosecutor. But Delsohn supports his portrayal of O’Mara, presenting why a person with so much knowledge was so apprehensive of taking the SLA robbery case. In the end, it’s Delsohn’s access to the district attorney’s office, which gives us much information about this case and how the law operated during that time. Taking the case of the Bread Store trial, a failed theft that twisted into a murder when the accused, Rick Brewer, an ex-convict who had formerly stalled the same setting, fired from a shotgun into the store’s manager Jason Frost, after finding out that the whole amount from the days proceeds had been put down in a floor safe. The Bread Store case is symbolic of the vulnerabilities that prosecutors must go through when they take the trial of murders anywhere in the country, considering this lawbreaking murder where the person who drives the car in which the accused escapes is as guilty as the person who committed the crime. Taking the case of Nikolay Soltys, the security guard who was an immigrant from Ukraine who stabbed six of his relatives to death, which included his three-year-old son and pregnant wife. Prosecutors had a tough time when Nikolay killed himself to avoid trial. An average day in a city District Attorney’s office is tough, where work can take its toll on the people who do it. Most of the cases coming into the DA’s office are slaughter; children inflicted to child abuse, rape, robberies, drug deals, and fake currency rackets. It is a never-ending process of new crimes coming in day to day. This type of work cannot even be taken home and shared with your family. The prosecutors think about crimes, while sitting, standing, eating and drinking, these people are not even spared during their lunchtime, passing on shocking snaps of the crime scene. A prosecutor’s job is a tough nut to crack, as their relationship with they families get soured, because of their spending long hours in the office almost on a daily basis. During the course of his stay at District Attorney’s office, Delsohn reminds us that trials have become very rare these days. More than eighty five percent of the 36,000 crimes and misbehaviors charged every year by the Sacramento DAs office ended up with a plea agreement before the trial, as settlement. In the DA’s office at Sacramento, it mostly differs depending on who the in charge people are, but sometimes there is a strong and rarely insignificant competition between the sheriff, the FBI, the local police and the district attorneys office. But comparing the state attorney general and U.S. Attorneys office, the enmities and self-esteem battles can be unpredictable. Particularly the district attorneys office should do proper investigation before impulsively accepting what the police and feds say, about who should be detained and charged. Prosecutors have to keep the police under control to see that the case is prosecutable and concrete. Bad things can happed if prosecutors lose their independence and doubts. Gary Delsohn feels that the most important part of being an insider in the DA’s office for a year was that, he had the advantage of seeing the prosecutors’ working procedures in a manner that the media and an average outsider could not. The District Attorney’s office has been a witness to innumerable heartbreaking stories over the years, but theres hardly anything to compare with the moving release that comes after a long, stress filled murder trial, when the murder victim’s family finally speaks. The DA’s office is always humming with people, people who are related to horrible crimes, people who are innocent, but mistakenly accused of crimes, real criminals and their families etc. Works Cited Gary Delsohn, Inside the DA’s Office, Jurist, 22 February 2007. http://jurist.law.pitt.edu/forum/forumnew126.php.    Critic Reviews, Redding Book Club, 22 February 2007. http://bookclub.redding.com/reviews.cfm. The Prosecutor, Traveling Sounds.com, 22 February 2007. http://www.travelingsounds.com/Title.aspx?titleId=3212. Court tales make an arresting read, Rocky Mountain News, 22 February 2007. http://www.rockymountainnews.com/drmn/books/article/0,1299, DRMN_63_2164233,00.html.

Strategy used in dialog broadband

Strategy used in dialog broadband Strategy used in dialog broadband Executive Summary Dialog Telekom group is the leading telecommunication service provider in Sri Lanka. Their main goal is to be the best and the largest mobile telecommunication provider in Sri Lanka. Dialog Telekom was established in 1995. This company is one of the largest listed companies in Colombo stock exchange and its a subsidiary of Axiata Group Berhad. To be the leading telecommunication provider in Sri Lanka its not easy. They provide their customers with a wide range of services like Dialog TV, Dialog CDMA, Dialog Broadband and Dialog Mobile connection. Specially involve in a competitive industry. As for they various types of services provided by, Dialog Telecom, they operate as a separate division for Dialog Broadband which is our area of our research project. Dialog Broadband goal is to provide their customers with the best product in the market at a low cost, but not the least cost at a high service rate. Currently they have proudly achieved this by making sure that they provided their customers with the best service. At this rate it means more customers is equal to more company profit. Dialog Broadband expands their services into a wider range. Broadband internet, WiMax technology, WIFI technology and the Unlimited mobile broadband. They targeted the 500,000(approximately) 3g users in the country, dividing the market into two sections, Student and the General mass. Accordingly fixing separate price ranges to the appropriate segment, and a wide range of connection packages to them, and launched the Unlimited mobile broadband connection to them. In this report i will be discussing how to promote the Unlimited mobile broadband connection in the competitive market with the use of strategic management. Introduction Purpose of Report The purpose of this report is to fulfill the requirements to complete the BIS3324 module. Topic and company chosen for the research The company I have selected for the research project was Dialog Broadband, and the topic I have chosen is The use of strategic management for promoting Dialog Mobile Broadband connectivity in the competitive market. Introduction to Dialog Broadband. Dialog Broadband is a Strategic business process unit of the Dialog Telecom Group, providing fixed telephony solutions, data networks, and broadband internet and coverage solutions. Dialog Broadband major products such as Broadband internet, WiMax technology, WiFi technology and the Unlimited mobile broadband. Ø Broadband internet Dialog Broadband draws on its far reaching infrastructure to bring the Internet direct to a users home or office. Ø Wimax technology This world-class technology enables scalable, carrier-class solutions to support thousands of users with a single base station, while providing differentiated service levels. WiMax is fast becoming the standard for the provision of broadband solutions worldwide. Ø WiFi technology Wi-Fi allows your business to deploy a network quickly, at lower cost, and with greater flexibility than a wired system. Productivity increases since workers can stay connected longer, and are able to collaborate with their co-workers as and where needed Ø Unlimited Mobile Broadband Dialog Mobile Broadband is Internet on your mobile its fast, and affordable. HSPA stands for High Speed Packet Access. This technology literally brings high-speed access to users on the go. To access the world of streaming video, music, downloads, news and communication, simply get on the HSPA network. All you need is an HSPA modem and a data connection. Ø Description of Unlimited Mobile Broadband Dialog Mobile Broadband is Internet on your mobile its fast, and affordable. HSPA stands for High Speed Packet Access. This technology literally brings high-speed access to users on the go. To access the world of streaming video, music, downloads, news and communication, simply get on the HSPA network. All you need is an HSPA modem and a data connection. Dialog offers Unlimited Mobile Broadband for a monthly rental of just Rs. 2,990/-. Sign up for 6 months and be eligible to purchase an E220 HSPA modem for Rs 5490/-. Monthly fee entitles customer to broadband usage of unlimited duration and unlimited data volume (download/upload) however subject to a Fair Usage Policy (FUP) whereby download/upload speeds would be reduced relative to their maximum levels following monthly usage exceeding 5GB. The FUP is designed to ensure that the service received by the vast majority of our customers is not negatively impacted because of extremely heavy usage by a very small minority of customers. Technology HSPA stands for High Speed Packet Access. This technology literally brings high-speed access to users on the go. To access the world of streaming video, music, downloads, news and communication, simply get on the HSPA network. All you need is an HSPA modem and a data connection. Evolution 2g (sms) >> GPRS >> Edge >> 3g >> HSPA The evolution defines the connection level provided to the user, this depends on the number of users connected to a particular tower in a given area. The more the users connect to the tower, it shrinks the connection speed, but it does mean the customer will not get any connectivity, but the user will get a connection of a GPRS speed. 3G the Third Generation of wireless communication technology that allows you to enjoy a more seamless and magical General Packet Radio Service (GPRS) enabled networks offer always-on, higher capacity, Internet-based content Enhanced Data Rates for GSM Evolution (EDGE) is an extension to GPRS, EDGE allows faster data speeds enabling faster Wireless Application Protocol (WAP) is a world wide standard in the mobile telecommunication industry that lets you access Mobile Messaging is evolving beyond SMS text messaging with the introduction of MMS (Multimedia Messaging Service) Short Message Service available on digital GSM networks allowing text messages of up to 160 characters User policy and Product Service The customer will experience 7.2Mbps download and 2Mbps Upload speed up to usage of 5GB. Once usage passes ahead of 5GB, the quality of service will be downgraded to download a speed of 384kbps and upload a speed of 64kbps and will continue for the next 1GB usage. Beyond 6GB the quality of service will be downgraded to download a speed of 64kbps and upload a speed of 16kbps. Online Research I have found the details from Dialog official website. Sales report Product description What are the strategies they are using? Strategy information Rogers Diffusion , Ansoffs Matrix Price comparison between Dialog and Mobitel. Strategies used in Dialog Broadband to promote the product Strategy Rogers Diffusion Curve Rogers Diffusion is defined as the communication process by which a new idea or new product is accepted by the market, while the rate of diffusion is defined as the speed that the new idea spreads from one consumer to the next. Adoption, which is similar to diffusion, also deals with the psychological decision making processes of the individual, rather than those of an aggregate market. Rogers showed that a diffusion process in a social system follows an S-Curve in which the adoption of a technology begins with slow change, is followed by rapid change and ends in slow change as the product matures or new technologies emerge. He also held that people adopt new technological innovations at different times and at different rates. He then used the varying rates of adoption to distinguish different phases in the diffusion process allowing practitioners to assess such things as the life of a new product or service and the application of the correct set of marketing activities at the appropriate time. This process tracked through the diffusion curve is a decision-making process where an individual passes from the initial knowledge of an innovation to forming an attitude toward the innovation, to a decision to accept or reject it, then it implements the use of the new idea, and finally to confirmation of this decision. The increasing number of adopters follows the above mentioned S-shaped curve. The number of newly converted adopters plotted as a frequency histogram against time follows a bell-shaped Gaussian curve where the number of new adopters rises until halfway the S-curve after which their numbers decrease, To make the model actionable, Rogers introduced innovativeness the degree to which an individual is relatively earlier in adopting new ideas than other members in a social system. Rogers Distinguished Adopters 1. INNOVATORS Innovator first 2.5% of adopters are brave and educated. They have several sources of information and show greater tendency to take risks. They will be thankful for technology for its own sake and are motivated by the idea of being a change agent in their reference group, they are willing to accept initial problems that may accompany new products or services and are willing to make shift solutions to such problems. 2. EARLY ADOPTERS The next 13.5% of adopters are Early Adopters. They are the social leaders, popular and educated. They are the visionaries in their market and are looking to accept and use new technology to achieve an innovative breakthrough that will achieve competitive advantage in their industries. They are attracted by high-risk, high-reward projects and are not that expensive because they imagine great gains in competitive advantage from adopting a new technology. They usually demand personalized solutions and quick-response, highly qualified sales and support. 3. EARLY MAJORITY After Early adopter the next is 34% of adopters are formed by the Early Majority. They are deliberate and have many informal social contacts. Slightly looking for revolutionary changes to gain productivity enhancements in their firms and they are motivated by evolutionary changes. They have three principles in adopting of new technology they are: When it is time to move, lets move all together: This means when adoption increases so rapidly in the diffusion process and causes a landslide in demand. When we pick a vendor it will lead us to the new model, let us all pick the same one: This means which firm will become the market leader. Once the transition starts, the earlier we get it over with, the better: This shows why the transition stage occurs rapidly. 4. LATE MAJORITY Then 34% of adopters are the Late Majority. They are doubtful, traditional and low socio-economic status. They are aware of price and require completely preassembled, bulletproof solutions. They are encouraged to buy technology just to stay even with the competition and often rely on a single, trusted adviser to help them make sense of technology. 5. LAGGARDS Finally the 16% of the adopters consist of Laggards. Laggards are technology doubters who want only to maintain the status. They tend not to consider that technology can enhance productivity and are likely to block new technology purchases. Rogers model has found wide appeal and application such as marketing and management science. The most important aspect about this model is the Bass Diffusion Model where new innovations are created by the interaction of current and potential users is described mathematically. Rogers diffusion Curve with the Dialog Product (HSPA) Talking about Rogers Diffusion curve with the dialog product, at the early stage before the product release, Dialog selected the Colombo Metropolitan area as their main target for the product launch, with the help of their Informations systems they were able to identify Five hundred thousand Dialog 3g users in this area. This identified target consists of two major segments The General Mass and the University Students. Referring to figure 1.0 shows the state of this process. This selected set of two is guaranteed to take the risk of using the new technology, which defines the Innovators curve in the diagram. Theses adopters are a portion of 2.5%. They are ready to face all the limitations that may accompany new products or services and to make shift solutions to such limitations. The next move along the curve will be towards the Early Adopters stage, which defines the product moving is moving towards the society. The society at this stage will be willing to adopt the new technology; this is the current position in which Dialog Broadband is standing now. It is in a much more competitive position than their competitors. This stage the company is offering their customers attractive rewards and very sensitive prices to gain competitive advantage. They look at the solutions to overcome the problems so that they wont face any difficulties in the future. They will even have better marketing strategy such as improved customer services, pricing and high turnover. As for time to come Dialog Broadband will encounter the stage Early Majority , when they move their sales to the outskirts of Colombo, people will have a evolutionary change with the enhancements in productivity and Technology. Figure 2.0 shows the state when the product is spread through society, the early adopters selects the technology first, followed by the majority, until a technology or innovation is common amongst the people. Dialog Broadband will have to keep improving the product to remain in the S-Curve. If not they will shift to the Late Majority stage, where the people with less social status who are price concerned, they buy the product only when its cheap. And finally going into the LAGGARDS stage, which be when people will be using the HSPA just to maintain their status quo. Strategy Ansoffs Matrix The Ansoff Product-Market Growth Matrix is a marketing tool which helps the business to make a decision and to work on their product and market stratigy. This will help the marketers to improve and will help the organizations to know what sort of actions should be taken to their business in the present or future markets. There are four types of strategies in this matrix. They are: * Market penetration (existing markets, existing products): This takes place when a company enters a market with current products. To achieve this there are so many ways such as by gaining competitors customers, attracting the customers who are not using your product or service, informing the current customers to use more of your product or service and you can advertise or do promotions about your product or services. When a company is growing understanding the market is the low risk which is involved in that. There are four objectives market presentation should be looked in to. They are, Secure area and expansion market Increase usage by existing customers Maintain and increase the share of the current market Restructure of growing up competitors and send them out. * Product development (existing markets, new products): This means when a organization introduces its new product into present market. For example, KFC is always within the fast-food industry, but very often it markets new products such as Twister, Double down chicken sandwich. When a firm introduces new products into the market, it can gain new customers for these products. Therefore new product development can be a key business development strategy for a company to stay competitive in the market. * Market development (new markets, existing products): A recognized product in the market can be changed or targeted to a different type of customers, as a strategy to earn more income for the organization. A very good example is, in the beginning Lucozade marketed for sick children and then rebranded to target the people who are involved in sports as energy drink. * Diversification (new markets, new products): Diversification is an organization which introduces new product in a new market. For example, Virgin Group which is in UK introduced Virgin Cola, Virgin Megastores, Virgin Airlines, and Virgin Telecommunications, to leverage the Virgin brand. This company entered new market which was not in the market previously. This strategy is a risk for the company because it is entering the market which doesnt have any experience. The matrix show, when the risk increases more the strategy goes up from the known quantity in the present product or service and market. Therefore higher risk will be involved in product development and new market other than present and future product and market. In his original work, Ansoff didnt use the matrix form, Igor Ansoff said that the diversification (future product and future market) strategy was apart from the other three. While the latter are usually followed with the same technical, financial, and merchandising resources which are used for the original product line, diversification usually requires new skills, new techniques, and new facilities. As a result it almost invariably leads to physical and organizational changes in the structure of the business which represent a distinct break with past business experience. For this reason, most marketing activity revolves around penetration; and the Ansoff Matrix, despite its fame, is usually of limited value although it does always offer a useful reminder of the options which are open. Ansoffs Matrix with the Dialog product When talking about the product Dialog broadband released 2 months ago, the HSPA device, it is the second product to enter into the market of wireless internet connection. First to launch was their main competitor Mobitel with a similar type of product. Dialog broadband waited eight months after their competitor launched the product to release their product. For a company like dialog that has a very high market for its current products, focused on their new product the HSPA, to cater to the current market, they came up with the HSPA as new product into the market which was created by their competitor by improving the product itself in terms of technology with much more connectivity and broadband facilities to their customers. Whenever new products are released it tends to it can gain new customers for these products. This stage they entered into the market was the stage of Market development in the Ansoffs Matrix, they are competing with their rivals giving more facilities to their target sector of customer. Setting more reasonable price according to the catered segment. In order to compete with their competitors Dialog broadband must provide better pricing schemes, promotion offers, and target a specific group of customers. If a company needs to stay competitive in the competitive market it should use product development as their business development strategy. How Competition is done Companys Environment is supported to market the Mobile HSPA Dialog Telekom has grown to become Sri Lankas flagship telecommunications company. Operating in an oligopolistic market (mobile telecommunications in Sri Lanka), the company operates Dialog GSM, the countrys largest mobile phone network. Dialog was the first to introduce the concept of GSM in to Sri Lanka and has thereafter reinforced itself with technologies such as GPRS and 3G. Dialog has also managed to invest sufficiently into its network in order to grid a majority of the populated areas in Sri Lanka. Due to this significant investment in its base stations, Dialog Telekom provides the widest cellular coverage in the country. The company boasts 6 switching centers and 625 base stations covering 85% of all habited areas in the island. The Companys subscribed base account for (approximately) 60% of the countrys mobile sector and 40% of total telecommunication subscribers. When you consider the environment, the Dialog has competition like any other company. Main competitor is Mobitel. Mobitel is providing the HSPA Broadband Connection but the price and the customer base of mobitel they cannot compete with dialog Dialog takes a new step into the market, every time with a strategy that is very tactful. For the past 12 years Dialog has been leading the Sri Lankan Mobile Telecommunication market. Their main strategies are focused on, Captured Customer share Market Competition Increasing Market Share Locking Competition 1. Captured Customer Share Dialog GSM for the past decade has been valuing the customers as the King. Dialog also well known for showing Customer Satisfaction has been banking on it. Dialog Sathkaraya a new banner under which Dialog markets on Customers Relationship. This is in keeping with their Vision that To lead in the provision of technology enabled connectivity touching multiple human sensors and faculties, through committed adherence to customer driven, responsive and flexible business processes, and through the delivery of quality service and leading edge technology unparalleled by any other, spurred by an empowered set of dedicated individuals who are driven by an irrepressible desire to work as one towards a common goal in the truest sense of team spirit. (Dialog Telekom) 2. Market Competition Having 7million mobile users in the country, Dialog Telecom is maintaining a customer base of 4million users, and 500,000 3g uses in the country, with 50,000 in the Colombo Metropolitan. Their competitor contains 2million users and a small amount of 3g users, at this rate Dialog is having a heavy customer base which gives them an advantage when selling the product to them. 3. Increasing Market Share It is expected that the Dialog will be in a position to sustain their market share which is about 60% of the countries mobile sector market. The Dialog has already brought in a substantial reduction in their rates and services with a view to attract more customers as their competitor launched it 8months before them. This strategy would definitely show tangible results towards expanding their market share. 4. Locking Competition The Dialog has been the leader in providing mobile telecommunication services in Sri Lanka, having a market share of 60%. So, the balance 40% is being shared by three operators namely, Mobitel, Tigo and Hutch. These three operators are not in a position to compete with Dialog for the simple reason that the Dialog has advanced very much technologically with a higher turnover and producing the services at a very low cost. So, competing with Dialog is not an easy task for these three competitors. But when Airtel comes into the market with attractive packages it is expected that Airtel might penetrate into the market and capture the market occupied by the three operators to a greater extend. But the Dialog will remain still competitive and will be able to sustain their position. Apita computer naha Concept Few days after launching the product the company realized that they needed to cater its products furthermore; its then when they came up with this idea of Apita computer naha, which caters the market of people who dont have computers. This concept contains a coupled offer of DELL laptop with the HPS device, this make a lot of sense when catering to that set of people. This was given out at the most reasonable price of Rs 83,000/-, on a monthly installment basis of Rs 6977/- with Windows Vista or Rs 6477/- with Ubuntu. Dialog broadband main target in this marketing campaign was the university students and the users in the outer range of Colombo. Price wars Dialog Telekom is the leading telecommunication service provider amoung other telecommunication service providers in Sri Lanka. Their main goal is to provide the service to the cheapest rate not the very cheapest but up to some extend with a quality of service. When considering the 3G wireless internet the main compititor for dialog telicom is mobitel. They are providing the same service as Dialog. But when considering the prices of both service providers dialog gives away the service for the lowest rate. Eg: Dilaog provide E220 HSPA modem only for Rs 5490/-. But mobitel provides the same devise for Rs 19500/-. So thers big price gap between both dialog and mobitel. For my concern customers will attarct towards dialog because of their cheapest rates and the best quality of the service. However dialog has become the market leader in the telecommunication industry because customers are really happy with their service. They treat their customers really well. They believe that the company will get profits only if they able satisfy their loyal exsisting customers as well as thire new customers. Below u can see the price rangers of both dialog and mobitel packages and devises. Dialog offers Unlimited Mobile Internet for a monthly rental of just Rs. 2,990/-. Sign up for 6 months and be eligible to purchase an E220 HSPA modem for Rs 5490/-.But this is for General usage. They have introduced a promotion for university students. That is for the monthly rental of Rs. 1500/- sign up for 6 months and be eligible to purchase an E220 HSPA modem for Rs 5400/-. For my concern its a very valuable deal. Monthly fee entitles customer to internet usage of unlimited duration and unlimited data volume (download/upload) however subject to a Fair Usage Policy (FUP) whereby download/upload speeds would be reduced relative to their maximum levels following monthly usage exceeding 5GB. The FUP is designed to ensure that the customers receive the best service because minimum customers usage is high. Mobitel has introduced wide range of packages as well a devises for wireless internet facility for users. Mobitel has introduced wide range of packages for wireless internet facility for users. SWOT Analysis SWOT is a strategic method which the organizations use to know what are the Strength, Weakness, Opportunity and Threats involved in the business. Strength and Weakness are organizations internal issues. Opportunity and Threats are organization external issues. SWOT Analysis of Dialog Strength First GSM service provider in Sri Lanka Wide product range Skilled and dedicated Management team Island wide network coverage Strong customer base and public relations Cooperate business knowledge is high Reasonable price rage Weakness Front office employee turnover is high Comparing with competitors price should be improved Confusion and less motivation amongst the employees Less towers to get proper coverage Opportunity Reduce the price of the fixed lines Using advanced technology Introducing more value added services (VAS) Introducing new packages and other services. Having more towers to get better signal or coverage Threats Competition amongst other GSM service providers in Sri Lanka. Terrorism in Sri Lanka Changes in social, political, economic inside the country Changes in technology Changes in customers needs Research Methodologies A research was done with the Head of Corporate of Dialog Broadband Mr. Ravi Sivasithamparam, to get an overall idea on the product, the Strategies used by the company to market the product and the key to gain competitive advantage. v Research methods Questioners Interviews Online research Identified strategies after the interview v Strategies Rogers Diffusion Curve Ansoffs model Research Methods Questioners I contacted Mr. Ravi Sivasithamparam the Head of Corporate Service of Dialog Broadband on an informal conversation via telephone to grasp an idea on the related topic. He was very humble in explaining the Strategy used by the company, and how the product is marketed, the market segmentation, the marketing strategy, and services provided by them to the existing customers. Questioners Ø What is Dialog 3G High Speed Internet? Dialog 3G High Speed Internet is a high speed data connectivity service which will enable you to download and upload large files at very high speeds no matter where you are provided that you are within the 3G coverage. 3G High Speed Internet is powered by HSPA-one of the latest evolutions in wireless data transfer technology Ø What is HSPA? HSPA (High Speed Packet Access) combines the features of HSDPA (High-Speed Downlink Packet Access) and HSUPA (High Speed Uplink Packet Access) enabling you to access data at speeds up to 7.2 Mbps Downlink and up to 1.98 Mbps Uplink, on devices supporting HSPA. Ø When talking about the competitive advantage what is the main advantage over your competitor? When talking about competition our main plus point is the price that we have set to our customers, we have located them into two sections, the General mass and the University students. We provide them with a different range of packages according to their budget, which our competitor has not come up with until now. Ø How has IS helped your organization with launching the product? This has also played a key part when we were to launch the product, with the help of IS we were able to track the 500,000 3g users in the country. And 50,000 regular 3g users from the Colombo Metropolitan. This was the key reason we first target our product launch to the Colombo Metropolitan. IS has also helped us in setting the price for our users, according to their sector Ø What are the startegies used in Dialog? Mainly the Rogers difussion Curve and the ansoff model.This is a new product to a current market. Ø What is Rogers Diffusion Curve? Everett Rogers defines diffusion as the process by which an innovation is communicated through certain channels over time among the members of a social system. Rogers definition contains four elements that are present in the diffusion of innovation process. The four main elements are: Innovation An idea, practices, or objects that is perceived as knew by an individual or other unit of adoption. Communication channels The means by which messages get from one individual to another. Time The three time factors are: (A) Innovation-decision process (B) Relative time with which an innovation is adopted by an individual or group. (C) Innovations rate of adoption. Social system A set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Ø Mobitel also providing the same service, What

Reaction To Othello By By Julius Lester :: essays research papers

The novel Othello by Julious Lester is one of the most interesting love stories I have ever read. Iago the greatest villain of all times plays with the red handkerchief to ruin and sometimes determine love for people.   Ã‚  Ã‚  Ã‚  Ã‚  Othello loves his red handkerchief and gives it to Desdemona to have as a symbolism of love for them. Desdemona takes the handkerchief and puts it in her blouse. Othello has a headache when he gets home so Desdemona puts the red handkerchief to his head to make him feel better. Othello pushes away her hand and she drops the handkerchief. Later Emily sees the handkerchief and picks it up knowing it is Desdemona’s. When Emily goes home Iago sees she has the handkerchief and asks her for it and tell her he will give it to Othello. Iago being the villain that he is takes the handkerchief and puts it next to Michael Casio’s head. When he wakes he notices the handkerchief and wonders how it got there but he just puts it in his pocket. Michael is waiting in the garden for Desdemona but Instead of Desdemona showing up Belinda shows up. She goes to hug him and she sees the handkerchief, she takes the handkerchief from him and asks him where he got the handkerchief. Michael swears he has no idea how he got it. Belinda takes the handkerchief and puts it next to her bosom. Othello thinks Desdemona is cheating on him so he goes to look for some proof of it. Othello is walking through the courtyard when he sees Belinda with the handkerchief hanging out her shirt. He goes up to her puts his hands around his neck and asks her where she got the handkerchief that belong to his beloved Desdemona. Belinda thinks it was Desdemona’s then Michael Casio deserves to get in trouble for it, since he lied to me. Othello thinks to himself that if she got it from Michael Casio then Desdemona must have given it to Michael. He now thinks Desdemona has bean cheating in him. Othello feels that he is weak and he needs the rest of his soul back from Desdemona. He goes back to the house with intention to kill Desdemona. He feels he is doing it for honor. He goes to Desdemona and he tells her to free her self of any sins she might have and then strangles her to death while she is pleading to whom she loves the most not to kill her.

The Yellow Wallpaper :: essays research papers

â€Å"The Yellow Wallpaper†   Ã‚  Ã‚  Ã‚  Ã‚  Charlotte Perkins Gilman, was born and raised in Hartford, Connecticut, in the 1860s, by her mother. Charlotte Perkins married a artist, and shortly afterwards gave birth to her daughter. After the birth of her child, Charlotte was diagnosed with an nervous condition. Charlotte then committed herself under the care of Dr. S. Weir Mitchell, after the constant urging of her husband. The care from Dr. Mitchell, and her husband consisted of isolation and total rest. It was not long before Charlotte was driven to insanity due to these reprimands encourage by both her husband, and the doctor. Shortly after she fled the care of her husband and Dr. Mitchell, she moved to California, and began a career as a lecturer and writer on feminist topics(Gilman782).   Ã‚  Ã‚  Ã‚  Ã‚  In 1892, Charlotte Perkins Gilman wrote the most significant, and image-like story of her life, known as â€Å"The Yellow Wallpaper†. Gilman uses an unnamed narrator of the story. The unnamed narrator is purposely left unnamed; the narrator could be any woman, wife, and mother. Gilman paints a vivid picture of a woman who is demeaned, deprived and mad.   Ã‚  Ã‚  Ã‚  Ã‚  Gilman does not leave her readers with an over- powerful image of the woman. Gilman only conveys the image of a woman creeping around her room, who is suffering from anxiety and madness.   Ã‚  Ã‚  Ã‚  Ã‚  The woman is under the care of her husband, who is an physician. He locks her in an nursery in hopes that the confinement and rest will help aid her troubling nervous condition. The   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   woman seems to be losing her grasp and control over her own life, primarily because she is under the care of her husband.   Ã‚  Ã‚  Ã‚  Ã‚  As the narrator opens the story, the first striking image that the readers are presented with is the character John. The husband of the narrator, John, is described as â€Å"practical and extreme†. (Gilman,782). John refuses to accept his wife’s condition; he does not believe that there is anything truly wrong with her. The narrative states these comments about her husband. â€Å"You see he does not believe I am sick†! â€Å"If a physician of high standing, and one’s own husband assures friends and relatives that there is really nothing the matter with one, but temporary nervous depression, a slight hysterical tendency, what is one to do?†(783).   Ã‚  Ã‚  Ã‚  Ã‚  The narrator submits to the will of her husband. She gives into his ideas regarding what is good for her and her nervous condition.

Making of the A-Bomb :: essays research papers

The machine gun mechanized war. Artillery and gas mechanized war. They were the hardware of the war, the tools. But they were only proximately the mechanism of the slaughter. The ultimate mechanism was a method of organization-anachronistically speaking, a software package. "The basic lever," the writer Gil Elliot comments, "was the conscription law, which made vast numbers of men available for military service. The civil machinery which ensured the carrying out of this law, and the military organization which turned numbers of men into battalions and divisions, were each founded on a bureaucracy. The production of resources, in particular guns and ammunition, was a matter for civil organization. The movement of men and resources to the front, and the trench system of defence, were military concerns." Each interlocking system was logical in itself and each system could be rationalized by those who worked it and moved through it. Thus Elliot demonstrates, "It is reasonable to obey the law, it is good to organize well, it is ingenious to devise guns of high technical capacity, it is sensible to shelter human beings against massive firepower by putting them in protective trenches." What was the purpose of this complex organization? Officially it was supposed to save civilization, protect the rights of small democracies, demonstrate the superiority of Teutonic culture, beat the dirty Hun, beat the arrogant British, what have you. But the men caught in the middle came to glimpse a darker truth. "The War had become undisguisedly mechanical and inhuman," Siegfried Sasson allows a fictional infantry officer to see. "What in earlier days had been drafts of volunteers were now droves of victims." Men on every front independently discovered their victimization. Awareness intensified as the war dragged on. In Russia it exploded in revolution. In Germany it motivated desertions and surrenders. Among the French it led to mutinies in the front lines. Among the British it fostered malingering. Whatever its ostensible purpose, the end result of the complex organization that was the efficient software of the Great War was the manufacture of corpses. This essentially industrial operation was fantasized by the generals as a "strategy of attrition." The British tried to kill Germans, the Germans tried to kill British and French and so on, a "strategy" so familiar by now that it almost sounds normal. It was not normal in Europe before 1914 and no one in authority expected it to evolve, despite the pioneering lessons of the American Civil War. Once the trenches were in place, the long grave already dug (John Masefield's bitterly ironic phrase), then the war stalemated

Operational Plan Essay

Offices Assistant Operational Plan Goal Increase the sales in each store by 10% by June 2013 Objectives: a) include graphic design services b) Acquisition of additional printer, photocopier and delivery van. c) Reorganize of fixtures and fitting within the store to make space for the equipment d) Multi-skill current retail product staff to include service knowledge. e) Increase in human resource requirements. Strategy In order to increase the sales, the company will need to employee 10 more people with costumer service background, and provide the correct training of the products and services. Consultation Stakeholder Role in the Problem Consultation Method Senior Management Team Decision Maker feedback session email communications newsletters Store Manager Develop an operational plan Meetings group meetings interviews Employees Implementers of the plan Focus groups Brainstorming sessions Feedback sessions. Suppliers Supply equipment Email communication Newsletters Customers Email communication Newsletters Media Involved in the advertisement ex Email communication Newsletters Actions: In order to complete the organization goal and objectives the following are the action that should be taken: a) Include a graphic designer The Marketing department need to advertise the position of graphic designer. Responsible: Manager of the area Timeframe: 18 Oct 2013 to 18 of November 2013 Budget: 500 b) Acquisition of additional printer, photocopier and delivery van To increase the sales, The Company will need to provide additional equipment. Responsible: Store Manager Time frame: 20 Oct 2013 to 18 of November 2013 Budget: 2500 c) Make space for the new equipment Reorganize of fixtures and fitting within the store to make space for the equipment. Responsible: Store Manager Time frame: 15 Oct 2013 to 20 November 2013 Budget: 1000 d) Training Multi-skill current retail product staff to include service knowledge. Responsible: Store Manager and team members Time frame: 18November to 30 November 2013 Budget: 2000 e) Recruitment 10 more people have to be hired. Responsible: Store managers and Manager of specific Areas. Time frame: 20 Oct to 18 November 2013 Contingence plan If the strategy of increasing the sales 10% by next year doesn’t work after the high season(November to January). We will need to focus more in how to advertise more the products and services provided. Because we already have the trained people to continue to project. The Marketing department need to focus in a strategy to get more costumers to increase the sales. Outcome: To increase the sales by 10% by next year. The company need to invest in the project $6000. That include a graphic design services, acquisition and organization of new equipment. Recruitment and training. Approval Name Position Date Sing Carolina Prieto Senior Management Carolina Prieto David Garcia Store Manger David Garcia

Agenda Setting Theory. Summary

Agenda Setting Theory I. The original agenda: not what to think, but what to think about. A. Maxwell McCombs and Donald Shaw regard Watergate (American political scandal – 1970’s. It ended in President Nixon resigning from office) as a perfect example of the agenda-setting function of the mass media. B. They believe that the mass media have the ability to transfer the salience (importance) of items on their news agendas to the public agenda. II. A theory whose time had come. A. Agenda-setting theory contrasted with the prevailing selective exposure hypothesis, reaffirming the power of the press while maintaining individual freedom.Agenda-setting theory set to prove that we don’t have as much control over our beliefs as we would like to think. (selective exposure: says people know what they are interested in, and what they believe/find important. They choose to expose themselves to media sources that provide them with information that matches their interests and c onfirms their existing beliefs) B. The hypothesis predicts a cause-and-effect relationship between media content and voter perception, particularly a match between the media’s agenda and the public’s agenda later on. causal relationships are different than correlational relationships – note how the findings change between studies). III. Media agenda and public agenda: a close match. A. In their groundbreaking study, McCombs and Shaw first measured the media agenda. B. They established the position and length of story as the primary criteria of prominence (i. e. where it was in paper – front page – and how long of an article it was – more writing equals more important (discourse makes meaning)) C. The remaining stories were divided into five major issues and ranked in order of importance. D.Rankings provided by uncommitted voters (uncommitted = undecided; these are people who have not made up their minds yet) matched closely with the mediaâ⠂¬â„¢s agenda. IV. What causes what? A. McCombs and Shaw believe that the hypothesized agenda-setting function of the media causes the correlation between the media and public ordering of priorities. B. However, correlation does not prove causation. 1. A true test of the agenda-setting function must show that public priorities lag behind the media agenda. (this would prove that one comes before another and is the cause of the other) 2.McCombs and three other researchers demonstrated a time lag between media coverage and the public agenda during the 1976 presidential campaign. C. To examine whether the media agenda and the public agenda might just reflect current events (reality), Ray Funkhouser documented a situation in which there was a strong relationship between media and public agendas. The twin agendas did not merely mirror reality, but Funkhouser failed to establish a chain of influence from the media to the public. (this was the Vietnam War example) D.Shanto Iyengar, Mark Pet ers, and Donald Kinder’s experimental study confirmed a cause-and-effect relationship between the media’s agenda and the public’s agenda. V. Who sets the agenda for the agenda setters? A. Some scholars target major news editors or â€Å"gatekeepers. † B. Others point to politicians and their spin-doctors. C. Current thinking focuses on public relations professionals. D. â€Å"Interest aggregations† are becoming extremely important. VI. Who is most affected by the media agenda? A. Those susceptible have a high need for orientation or index of curiosity. B.Need for orientation arises from high relevance and uncertainty. VII. Framing: transferring the salience of attributes. A. Throughout the last decade, McCombs has emphasized that the media influence the way we think. B. This process is called framing. 1. A media frame is the central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion, and elaboration. 2. This definition suggests that media not only set an agenda but also transfer the salience of specific attributes to issues, events, or candidates. C. There are two levels of agenda setting. . The transfer of salience of an attitude object in the mass media’s pictures of the world to a prominent place among the pictures in our heads. (what to think about) 2. The transfer of salience of a bundle of attributes the media associate with an attitude object to the specific features of the image in our minds. (how to think about it) VIII. Not just what to think about, but how to think about it. A. Two national election studies suggest that framing works by altering pictures in the minds of people and, through the construction of an agenda with a cluster of related attributes, creating a coherent image.B. Salma Ghanem’s study of Texans tracked the second level of agenda setting and suggested that attribute frames have a compelling effec t on the public. C. Framing is inevitable. D. McCombs and Shaw now contend that the media may not only tell us what to think about, they also may tell us who and what to think about it, and perhaps even what to do about it. IX. Beyond opinion: the behavioral effect of the media’s agenda. A. Some findings suggest that media priorities affect people’s behavior. B. Nowhere is the behavioral effect of the media agenda more apparent than in the business of professional sports. C.McCombs claims â€Å"Agenda setting the theory can also be agenda setting the business plan. † D. Will new media continue to guide focus, opinions, and behavior? 1. The power of agenda setting that McCombs and Shaw describe may be on the wane. 2. The media may not have as much power to transfer the salience of issues or attributes as it does now as a result of users’ expanded content choices and control over exposure. X. Critique: are the effects too limited, the scope too wide? A. McC ombs has considered agenda setting a theory of limited media effects. B. Framing reopens the possibility of a powerful effects model.C. Gerald Kosicki questions whether framing is relevant to agenda-setting research. 1. McCombs’ restricted definition of framing doesn’t address the mood of emotional connotations of a media story or presentational factors. 2. Although it has a straightforward definition within agenda-setting theory, the popularity of framing as a construct in media studies has led to diverse and perhaps contradictory uses of the term. D. Agenda-setting research shows that print and broadcast news prioritize issues. E. Agenda-setting theory reminds us that the news is stories that require interpretation.